Pricing Strategies to Get Your Charlotte Area Home Sold in 2019


Everyone, Sir Ashley here, a realtor and investor here in the Charlotte area. And I wanted to do a quick video today for my sellers. Specifically, I wanted to talk about price.

But before we jump into the topic, be sure to tap the like button and leave a comment and share this video with any friends or family members. It is greatly appreciated.

When you are selling your house, the most important aspect to getting your house sold is the price. It doesn’t matter how fantastic the marketing material is or how great the realtor is, I like to think I’m great, or how amazing the house may be inside or outside. If you do not price your house properly, the chances are, your property will not sell and it will sit dormant without much activity.

Now, when a buyer is deciding to purchase a house and deciding to make an offer on a house, they’re going to look at a couple things. The first thing they’re going to look at is the recent houses sold in the area. Their realtor is going to go over with them the past three to six months of home sales in the area. And based on that information, determine whether or not your house is priced accordingly.

The other thing buyers are going to look at are the houses that are currently on the market right now. They are basically trying to get a feel for what else they could buy for the same amount of money and determine if your house is priced correctly.

This one is very important, so please keep this in mind. When a property first goes on the market, the first three to six weeks when a house is available, the price has to be perfect. Because in reality, that is when a property gets the most action and activity. Because more than likely, there are people that are waiting and looking for houses in your price range that have the same amount of bedrooms, that have the square footage they are seeking. But if you are not priced correctly, they will turn a blind eye and avoid your house, and you end up having your house sit on the market for months. You don’t want people to overlook your property simply because you overpriced it initially. And then a month or six weeks go by and you start doing price reductions. That puts you, the seller, in a weak position. You’re not able to negotiate from a position of strength. You don’t want to come across as desperate, and doing price reductions tend to let off that vibe.

That’s all I really wanted to talk about regarding price. If you have any questions about your house and the price it should be, or if you think you priced your house incorrectly, please feel free to contact me or my team. The phone number will be somewhere on the screen. You can email us, or go to our website at We would love to hear your thoughts. And as always, I hope this was helpful, and talk soon.

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